// financial advisors

AI for financial advisors.

Written by someone who implements this inside regulated firms, not by a vendor selling a seat or a law firm summarising an alert.

Nothing in the SEC or FINRA rulebooks prohibits an adviser from using AI. FINRA said so plainly in Regulatory Notice 24-09: the rules are technology-neutral and apply the same whether you built the tool or bought it. What the rules require is proof — written procedures, records, supervision, and the ability to explain what produced any output a client relied on.

// why this exists

The gap this fills.

Search any of these questions and you get one of three things. A law firm alert that summarises a rule and stops. A vendor page that answers the question in whichever direction sells the product. Or a content farm that has never run the software.

What almost nobody publishes is the thing a firm actually needs at the moment of searching: the policy language, the consent script, the state matrix, the test procedure, the question list for a vendor call. That is what is here, and it is free.

// start here

Four places to go.

// the question everyone asks

Will AI replace financial advisors?

No — what it compresses is preparation, not advice, because somebody still has to be answerable and that duty is not delegable to software. The more useful question is what it does to the roles underneath, and to the prep work that used to teach new advisors the job.

The longer answer, and the apprenticeship problem.

// the one thing

If you do nothing else.

Write down every AI tool in use at your firm and who approved each one. Most firms cannot produce that list, and it is the first thing an examiner asks for.

It takes an afternoon and it settles everything downstream: what your policy has to cover, which vendors need diligence, what you are retaining and where. Every other page in this section assumes you have that list.

// the_list

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Field notes from real deployments, written the way this one was. No schedule promised and nothing sold to you. Unsubscribe whenever.

// questions
// standing

On the regulatory material.

Every rule is named so you can check it or hand it to counsel. Last reviewed at source: September 2026. Some of what is described here is proposed rather than effective, and those pages say so in the body rather than in a footnote.

This is not legal advice. It is how a practitioner who builds these systems reads the rules.

// related

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